We’re Gold Class Professionals!

I-CAR, the Inter-Industry Conference on Auto Collision Repair, is a not-for-profit organization that trains businesses to properly repair your vehicle quickly and efficiently.

If you or someone you know has been in a collision, then it is important that your vehicle is repaired by an I-CAR Gold Class Professional® business.  Why?  Because Gold Class Professionals have the most up-to-date training in collision repair and have the knowledge to correctly repair your collision damaged vehicle.

I-CAR Gold Class Professionals® are collision repair businesses, insurance companies, and other related businesses that have a high level of training and understand the technology of today’s vehicles.

The Gold Class Professionals program was created in 1990 to recognize those businesses that are committed to quality and excellence through training.  Being a Gold Class Professional is the highest recognition for training a business can earn in the Collision Industry.  Gold Class businesses are dedicated to training their employees on up-to-date collision repair techniques and have the knowledge to properly repair a collision damaged vehicle and look for hidden damage.


Automotive Service Excellence

Until the early 1970’s, consumers had no way to distinguish between incompetent and competent mechanics. In response to this need, the National Institute for Automotive Service Excellence (ASE) was established in 1972.

Although the certification of professional technicians remains ASE’s primary mission, today the organization encompasses much more. ASE is an independent, nonprofit organization that works in many ways to help educate consumers, the media and others to promote informed decision making when seeking automotive repairs.

At present there are more than 435,000 professionals with current certifications. They work in every segment of the automotive service industry: car and truck dealerships, independent garages, fleets, service stations, franchises, and more.

© 2019 Pro Collision of West Michigan Inc.